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Introduction To Digital Marketing
If you are a beginner and want to make your career in Digital Marketing, an Introduction to digital marketing is the first to learn. To Explore more about Digital Marketing read the full post and watch the video for complete info.
As we all know Technology has given us lots of things. One of the main examples is the digital world we have today. Starting a business or entrepreneurial journey is not such a big deal but taking it higher is most important.
Digital marketing plays a vital role. Whether You are a business owner or service provider. You must know the importance of Digital Marketing.
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What is Digital Marketing?
Digital marketing is the way of marketing with help of computers as well as the internet by which person can promote their business or service to reach the maximum audience. Digital marketing is most important for any business or service. Digital marketing is the only way to reach many audiences in any country or any particular place we want. Digital marketing can popular any new business in less time.
Before we discuss Digital Marketing let us learn about Marketing.
What is Marketing?
Promoting any business or service is called Marketing. Marketing can be done in two ways:- Traditional marketing and Digital Marketing.
Traditional Marketing:-Way of promoting products or services without the Internet for example:- Television, Radio, Newspaper etc. Traditional marketing has less potential and a limited audience.
Comparison between Traditional Marketing and Digital Marketing
| Traditional Marketing | Digital Marketing | |
| 1. Engagement | zero | very high |
| 2. Reach | 12,00,000 | billions/millions |
| 3. Target Audience | Low | very high |
| 4. ROI | No guarantee | High return |
| 5. Price | very expensive | very low |
Starting with Website
In Digital marketing, Making a website for any type of business is the first step. The website gives detailed info about your business or service by which people can trust your business or services.
In a simple way, if you want to understand more about the website. Let’s understand with an example:-
Suppose you have a business of clay utensils. if you go the offline or traditional way of business, you will definitely open your Store or Beautiful Showroom in a marketplace where people can come and buy Clay utensils from your local area.
In that same way, you have a business of clay utensils. When you go online you have to make a website in place of a beautiful showroom or store, where people reach and order products online from any state or country.
SEO- Search Engine Optimization
SEO is the main part of Digital Marketing, which stands for Search Engine Optimization.
SEO is the procedure of reaching an audience by search of keywords on search engines like Google, Yahoo, Bing etc.
when you search for something on Google. You see some results below, there are different websites were shown by Google. Do you ever think? why some websites are shown by google?
Because they are ranked on relevant keywords you have searched on the search bar. Optimizing a website or post for a relevant keyword is important to growing your business. You should know what people are searching on the internet related to your business. there are different tools paid as well as free for searching keywords in different niches.
Fundamentals of Google Adwords
Google Adwords is a product of Google which helps to run paid ads to reach an audience very fast related to any niche. If want to reach an audience through Google or youtube, you can run google ads.
Promoting any business or service on Google is the best way definitely, as it’s the largest Search engine.
Google Adwords help us to know our targeted audience, targeted keyword, targeted country etc. by which we can easily run our ads.
Content Marketing
Content marketing is a way of marketing by writing articles, videos, podcasts etc. Content marketing can help to engage and attract an audience for the product or services you want to sell.
Content marketing is the easiest way to reach an audience organically. as you know people search about the product before purchasing. So content marketing is a real way to retain an audience.
Email Marketing
Email Marketing is called when marketing is done by sending emails. In Digital marketing, Email marketing plays a vital role to reach an audience. There are so many tools available in the market for sending multiple emails at one time. The audience is mostly engaged with emails. Email is one of the best options to get traffic to your particular business. People trust emails.
Mobile Marketing
The increase of mobile users is increasing day by day, by which we can understand that Mobile marketing is also important like other platforms. Mobile users read messages carefully. No doubt, there are millions of users of WhatsApp.
Social Media Marketing
Social media marketing is important in Digital marketing. There are different social media platforms available. You should know each platform carefully. Social media marketing helps us to reach an audience.
Linkedin Marketing
Linkedin is the largest platform for professionals with over 830 million members.
From 200 countries and territories worldwide, and easiest platform for generating quality leads and sales.
Just built an amazing profile for your brand or company. Built awareness related to your business.
Facebook(Meta) Marketing
Meta is one of the social media platforms with the largest audience which provides paid ads to promote business or services very fast. You can use it to promote videos or posts. In 2022, if we talk about more, yes it decreased its organic reach but the results with paid ads are amazing.
Facebook Ads
Facebook ads for paid advertising are very vast compared to any other platform. As it has 2.9 billion monthly active users over the world. So the potential of paid ads is higher.
Instagram Marketing
Instagram is a site where people share photos or videos. This social networking site was founded in 2010. If we talk more about Instagram, Instagram has 500 million monthly active users from all over the world. Numbers people are young age spend an average of 30 minutes daily on Instagram, that is matters most. Over 80% of users research the products and services.
Instagram is a mobile-friendly application with an easy interface.
Quora Marketing
Quora is a platform where people can ask questions as well as answer them on different topics/niches. Quora helps to get referral traffic to your site as it has 300+ million monthly active users. It can help to build a brand and reputation.
There are 4 lakh topics to discuss and rank for 50 million keywords. Choosing Quora for marketing is a great option.
Video Marketing
If we are talking about marketing, then how can we forget video marketing. Video marketing is the most important in marketing. Video content has more potential than any marketing. In 2022 and in upcoming years we can’t ignore video content. People love to watch video content on the internet that’s why every social media platform launched video options or reels etc.
As we know youtube is the second largest search engine in the world. Any business can be promoted by youtube. You can go with any social media platform like Instagram, Twitter etc.
Fundamentals of Google Analytics
Google Analytics is a tool of Google which helps to know how much people are engaged with your ads or post. You can monitor how many people clicked on your ads or post. From which country people are active on your ads or post. It can show you a real-time audience.
Google Tag Manager
Google tag manager is a tool of Google which allow to update and manage tags on a website or application.
Google Tag Manager consists of three parts:-
Tag:- A snippet of code added to a page.
Triggers:- It allows for to execution of tags.
Variables:- This helps to receive and store information to be used by tags and triggers.
How to Earn Money as a Freelancer?
After the Digital Marketing course, you can work as a freelancer. A freelancer is a self-employed person who works on their own time for a company. Freelancing can be done in different ways you can work for a company as an influencer on a social media platform.
Conclusion:-
Introduction To Digital Marketing|Latest PPT and Notes
The above post is just a brief knowledge of Digital marketing. You can go learn in deep about digital marketing which help you to take your career to the top. The scope of Digital marketing is limitless in upcoming years. The demands of digital marketers are growing day by day.
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