HGTV superstars launched their Magnolia linear

and streaming channel in partnership

“Fixer Upper: The Castle,” which centers on the

Gaines’ overhauling their 100-year old castle in Waco, Texas

Magnolia Network first launched as an

app inside Discovery+ last July

president of Magnolia Allison Page now reports

directly to HBO and HBO Max content chief Casey Bloys

The fact that HBO and Bloys are heading up Bros.

he lifestyle brand from the “Fixer Upper”

stars, rather than Warner bros.

Magnolia Network content will be added to HBO

Max over time, but also continue to be available

on Discovery+, which costs

$4.99 per month.