HGTV superstars launched their Magnolia linear

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and streaming channel in partnership

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“Fixer Upper: The Castle,” which centers on the

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Gaines’ overhauling their 100-year old castle in Waco, Texas

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Magnolia Network first launched as an

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app inside Discovery+ last July

president of Magnolia Allison Page now reports

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directly to HBO and HBO Max content chief Casey Bloys

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The fact that HBO and Bloys are heading up Bros.

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he lifestyle brand from the “Fixer Upper”

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stars, rather than Warner bros.

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Magnolia Network content will be added to HBO

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Max over time, but also continue to be available

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on Discovery+, which costs

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$4.99 per month.