HGTV superstars launched their Magnolia linear
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and streaming channel in partnership
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“Fixer Upper: The Castle,” which centers on the
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Gaines’ overhauling their 100-year old castle in Waco, Texas
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Magnolia Network first launched as an
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app inside Discovery+ last July
president of Magnolia Allison Page now reports
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directly to HBO and HBO Max content chief Casey Bloys
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The fact that HBO and Bloys are heading up Bros.
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he lifestyle brand from the “Fixer Upper”
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stars, rather than Warner bros.
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Magnolia Network content will be added to HBO
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Max over time, but also continue to be available
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on Discovery+, which costs
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$4.99 per month.